Doce Fruto is a project guided by concepts such as memory, legacy, history, nature, organicity, fluidity, growth, movement, quality, refinement, and excellence.

The project’s visual direction was designed to express the richness of specialty coffee through the creation of packaging and tags.

The tags act as an extension of this universe, identifying each variety and strengthening a more sensory and striking narrative.

The custom illustrations reinforce the connection with nature and expand the project’s visual identity.