Grão Rosa emerges as a brand that goes beyond coffee. Its identity is rooted in values such as fair trade, artisanal production, regional identity, women’s empowerment, social impact, strength, collectivity, transparency, and respect.

The symbol draws from the forms of the coffee bean and reveals different layers of meaning. The grouping of elements refers to the collective, connecting with women producers and the strength found in unity. The leaves, oriented in four directions, represent expansion and movement. At the center, the core symbolizes the origin of everything: coffee as the starting point, radiating value and impact all around it.

The stylized form can also be perceived as a flower, evoking sensitivity, blossoming, and the feminine.

Grão Rosa conveys origin, impact, and transformation, sustained by collectivity and driven by the strength of women.