EducaEthos is a human development school with a clear mission: to help teachers find meaning in their calling and enhance their classroom performance. Rooted in a deep and thoughtful view of education, we created a visual identity that expresses elevation, wisdom, and transformation.

The symbol portrays a human figure in an open and upward motion—arms (or wings) raised toward knowledge, guided by the light of an inner sun that is also the head—radiating purpose, courage, and spirituality. The surrounding circle reinforces the idea of perfection and divinity, revealing a connection to the essential origins of wisdom.

The typography was chosen for its clarity and contemporary character, with forms inspired by the Greek letter delta—a symbol of change—strengthening the brand’s link to philosophy and Aristotelian principles. The color palette blends vibrant and soft tones to convey dynamism, balance, and harmony.

The project included the development of the brand, patterns, and applications for booth design, digital totems, stationery, and corporate materials—building a brand that inspires, welcomes, and lights the way forward.