Fazenda Coração de Santana
visual identity | brand language | social media language
Nestled in the lush Atlantic Forest of southern Minas Gerais, Fazenda Coração de Santana grows more than just food—it cultivates values. Everything here is rooted in respect for the land, the rhythms of nature, and mindful stewardship of resources.
The farm produces fresh, nutrient-rich foods such as chicken, eggs, vegetables, greens, and honey, following practices that blend professionalism with deep care for the land. Every step is part of a living ecosystem where production and preservation walk hand in hand.
The visual identity brings this essence to life: earthy tones, organic shapes, and icons that reflect the farm’s connection to nature, handcrafted work, and food as a symbol of nourishment and affection. It was designed to express not only what the farm offers, but how it thinks, nurtures, and transforms.
In addition to the visual identity, the project included the development of packaging, signage, staff uniforms, and promotional materials, reinforcing the brand’s presence at every touchpoint—from the field to the market, from the producer to the consumer.
More than a rural food brand, Fazenda Coração de Santana is an invitation to value food with origin, purpose, and soul—delivered straight from the farm to the table, with flavor, mindfulness, and respect.