MEDCARE
what we developed
visual identity | brand language | social media language | wayfinding project
Medcare is a veterinary hospital located in Lavras, in southern Minas Gerais, that combines top-tier infrastructure, a highly specialized team, and a thoughtful approach to animal health and well-being. A fully equipped facility, ready to provide both urgent care and ongoing support with efficiency and empathy.
More than a medical center, Medcare is a place of trust. Its approach is grounded in ethics, empathy, and responsibility—principles that shape the relationship between professionals, pet owners, and animals. Communication is accessible and warm, strengthening the bond with those who love and care for their pets.
The visual identity reflects the balance between science and sensitivity. The brand expresses strength, security, and compassion, with a tone that resonates with diverse audiences—from pet parents to veterinary professionals.
From the physical space to social media, from reception to informational materials, every touchpoint was designed to reflect Medcare’s commitment to animal life: to care with respect, dedication, and purpose.