SABIÁ LARANJEIRA
what we developed
branding strategies | visual identity | brand language | social media language
Sabiá Laranjeira is a children's party space that blends nature, simplicity, and warmth in the heart of Sete Lagoas, Brazil. Nestled within a 2,000-square-meter property inside the city, it offers both easy access and the unique experience of being surrounded by nature—where rustling leaves, birdsong, and open skies set the stage for celebrating childhood with authenticity and joy.
Inspired by the native Cerrado biome, emotional memory, and meaningful connections, the visual identity was crafted to express this vibrant and sensitive universe. The symbol evokes the sabiá bird, flowers, sunshine, and the freshness of the trees—elements that reflect the brand’s free-spirited and joyful essence.
More than just a beautiful venue, Sabiá Laranjeira offers a new way to celebrate—with personalized, heartfelt service, and a conscious effort to bring nature into every celebration. The goal is to provide children with screen-free moments full of life, movement, and imagination.
The color palette blends natural, optimistic tones—sunny yellows, sky blues, and fresh greens—each choice reflecting attention to detail and the beauty of simplicity.
From stationery to wall decals, from social media to brand voice, every element was designed to express care and poetry. Sabiá Laranjeira is more than a party venue—it's a place to celebrate childhood, create memories, and enjoy the joy of being together.